Branding inconsistency is costing you.
Here’s How to Fix It.
We know design isn’t the first thing on your mind. You’re raising money, building product, hiring fast, and trying to keep your team sane. But here’s the thing: if your brand looks different every time you show up, you're quietly undermining the trust you're trying to build. Let’s call it what it is—brand confusion. And it costs you.
If it feels off,
it probably is.
We’ve seen it a hundred times:
– A pitch deck using a stretched logo from three rebrands ago
– A landing page in one font, email graphics in another
– A social feed that looks like it was stitched together by four different interns
It’s not a capital offense. But it does make you look chaotic. And nobody wants to hand over money (or trust, or their email address) to something that feels half-baked.
Consistency builds trust,
and trust drives sales.
Branding isn’t about making things pretty. It’s about making you recognizable. Familiar. Reliable. When people see the same typefaces, colors, and tone across everything you put out, it sends a signal:
“We’ve got our sh*t together. You can trust us.”
You might not notice when it’s working—but you’ll definitely feel it when it’s not.
The good news?
It’s fixable.
Start with a style guide. This doesn’t have to be a 90-page document nobody reads. It can be simple. Just make sure it includes:
Your logo in all its proper forms (and what not to do with it)
Your color palette, fonts, and a few layout do’s/don’ts
Examples of how your brand should feel in use
Then share it. Use it. Stick to it. Make sure your designer has it. Your intern has it. Your cousin who offered to help with the flyer has it.
At Hink, we build identity systems that work for real teams—
not just art directors with perfect taste and all the time in the world. Your branding should be easy to use, even when things are moving fast. (Because they always are.)
Quick wins you can tackle today
Run a quick audit: Is your logo consistent across all touchpoints? If not, fix it.
Pick one font and stick with it. Two max. Don’t overthink it.
Collect your brand assets in one folder and label things clearly.
Stop downloading blurry logos from old PDFs. We can help you clean it up.
Bottom line:
You don’t need a rebrand every time your business evolves.
You do need your brand to show up consistently so people remember who you are.