David Airey: What makes a good logo?

Brand Strategy Resources: huge library of resources

Just Creative: Branding Briefcase

Blueprint for building brand strategy

Competitor’s Current Ads: Search all ads running across Meta

Color Hunt: thousands of trendy hand-picked color palettes

Coolors: an addictive palette generator

Grabient: Beautiful and simple UI for generating web gradients.

Google Fonts: Google's free web font hosting service offers a variety of excellent typefaces.

Love this Typewolf compilation of their favorite Adobe fonts (which are all cleared for personal and commercial use)

WhatTheFont: When you’re trying to figure out what font was used, this tool can identify fonts in your images—simply upload a clear, horizontal photo, select the text, and explore the best matches.

Simple Icons: Free SVG icons for popular brands

Heroicons: Free SVG icons

Noun Project: large collection of svg and png icons

Pinterest: Great for moodboards

Dribbble: See tons of gorgeous print and digital design work

Branding Style Guide: Worldwide branding style guide documents archive.

Space Type Generator: A kinetic text generator that creates animated text.

Trademark

AIGA Business & Freelance Resouces

Namechk: Checks the availability of brand names across domains and social media handles.

Unblast: A growing library of free design resources.

Envato Elements: Unlimited downloads under 1 simple license.

Smart mockups: mockups for presentations and social media.

Free stock photography

Free Illustrations

Pexels: Another great source for free stock photos and videos.

Toggl: easy to use (desktop or app) time tracking

Trello: Managing deliverables

Bill.com: Our invoicing tool

Notion: Workspace for planning, note-taking, and managing branding projects.

Musicbed: Find the perfect song or temp track for your project.

Splice: Millions of royalty-free samples.

Soundbetter: Hire singers, songwriters and session musicians.

BBC Sound Archive: Over 33,000 sound effects completely free.

Buffer : A simple tool for scheduling social media posts and tracking engagement.

Carrd: A free one-page website builder, perfect for simple startup landing pages.

Zapier: Automates tasks by connecting different apps

MailerLite: A great option for sending branded email campaigns and newsletters.