
Thinks
from TWO
Hinks
Your slide deck is the first impression. Make it count.
If your slides are messy, confusing, or off-brand, you're losing the room before you're even in it. Investors don’t owe you a deep read. Customers don’t have time to decode your point.
Good brands get remembered. Great ones drive growth.
People share what they trust. A polished brand makes customers proud to refer you. It also earns more screenshots, mentions, and second looks. That’s free marketing you don’t have to ask for.
The market’s loud. Your brand needs to speak up.
Stats are forgettable. Stories stick. When your brand narrative reflects the journey, the why, and the people behind it, you become more than just another tool or platform.
Your brand is speaking before you do. What’s it saying?
Fonts can feel friendly or formal. Colors can energize or calm. And visuals create a mood long before words land. A brand that feels good gets remembered.
When should you refresh your branding?
A strong brand is recognizable across all platforms. If you find yourself using mismatched colors, fonts, or messaging, a strategic refresh can bring everything back into alignment.
WAIT! Don’t hire a designer (yet).
Before working with a designer, be clear on your business’s mission, values, and goals.
Advice to a junior creative
All of the advice I was attempting to give this poor kid could have been summed up in 2 words. Stay curious.
Not great at in-betweens
This post is as much a reminder to myself as it is a message to anyone else struggling in the in-between moments. If you’re there now, just keep going—forward, sideways, or even backwards if that’s what it takes. Sometimes all you can do is move, and that’s enough.