If your customers are ignoring your website, that’s feedback.
Let’s not pretend: if no one’s using your website, there’s a reason.
It might look nice. It might check the boxes. But if customers are bypassing it to DM you, email you, or ask for the link in a meeting—that’s not user behavior. That’s a signal. And most of us ignore it.
Your website should be
working harder than you
At minimum, your site should:
Tell a clear story
Answer the right questions
Build trust fast
If it’s not doing those things, your customers will find another way. And let’s be real: if people have to ask where your deck is, where to buy, or what you actually do—you’ve got a communication problem, not a design problem.
"Nobody uses our site anyway"
is a red flag
We hear this from founders all the time. The subtext is: "We didn’t invest much in the website. It’s not where people convert." But here’s the flip: maybe people don’t convert because your website doesn’t do its job. That’s like saying, “Our storefront doesn’t get much foot traffic,” when the windows are covered in cardboard.
What non-usage might be telling you
Your messaging is confusing or inconsistent
The design feels dated or generic
Your navigation is clunky
There’s no clear path to action
The content doesn’t match your current offer
These aren’t cosmetic issues. They’re conversion killers.
A website that works =
A brand that grows
We don’t believe in overbuilding. But we do believe your website should reflect who you are now—not who you were two pivots ago. It should reinforce your credibility with sharp design and even sharper writing, and it should clearly guide visitors to whatever action matters most—book, buy, apply, you name it. Think of it like a pitch deck that never sleeps. It needs to make sense to someone scrolling at 2am, half-paying attention. If it doesn’t, they’ll bounce. Or worse—they’ll forget you.
Don’t Just Rebuild. Realign.
You don’t always need a full redesign. Sometimes, clarity and cleanup go a long way.