Branding should be a force multiplier. Not a bottleneck.

We specialize in thoughtful identity systems that actually work in the real world—the kind that hold up in decks, product launches, investor meetings, and everything in between.

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15+ Years of Experience

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Trusted by Teams at MIT and Moderna

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Partners in Your Vision

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15+ Years of Experience 〰️ Trusted by Teams at MIT and Moderna 〰️ Partners in Your Vision 〰️

A Brand Studio Built for Founders

Too often startups shaping the future get stuck with creative assets that hold them back. Maybe you’ve only got a horizontal logo when you need stacked. No guidelines. No system. Just friction.

Founders don’t need design for show—they need identity systems that flex, scale, and actually help them move faster. Hink brings clarity, not clutter. You don’t have to sweat the design stuff. That’s our job, and we love it.

Active Surfaces: We helped sharpen their story to appeal to investors, customers, partners and talent. A full design refresh made their pitch materials more credible, more cohesive, and way easier to trust.

Graphlan: Their tool grows with its users. So we built a flexible identity to match—spanning product UI, marketing, and brand visuals. The result? A system that feels modern, intuitive, and ready to scale across audiences and use cases.

Neurometric: Before they launched, they needed a brand that could speak to both engineers and execs. We built an identity system that brought clarity and confidence to a deeply technical offer.

My True Ancestry: Complex data. Overhwelming results. We redesigned the UI to make insights click faster—so users spend less time decoding, more time understanding.

“I’ve worked with Hink across several companies and projects and always had a great experience. Niki’s a fantastic designer and has the communication skills and project management discipline to always deliver a great end product. ”

— Rob May, 5x Founder. Multi-Stage Tech Investor. 100+ AI investments

Growing startups need more than a logo.

They need a brand that speaks to

investors,

customers,

and potential acquisitions.

We partner with founders at key growth points when how you show up starts to matter as much as what you’re building.

Schedule a quick call to discuss how we can support your startup's branding needs

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How

We Work

1. The Build Phase

A high-touch partnership designed for rapid growth.

Structured brand packages that help startups create or refine their identity with clear, high-impact deliverables—built to stay flexible as your business evolves with investors, customers, and the market.

2. Ongoing Support

Flexible design support to keep your brand sharp without adding headcount.

Once your foundation’s in place, we offer lightweight, reliable creative help that’s built for momentum, not micromanagement.

Priority Scheduling

Get seamless, reliable support with monthly check-ins to plan ahead and stay aligned.

Consistent & Impactful

Keep your brand sharp across every touchpoint—we’ll coordinate with your team and vendors to ensure consistency.

Scalable & Flexible

Evolve your brand as you grow. We’ll refine assets and adjust the scope as your needs shift.

If your startup’s growing faster than your brand, let’s fix that before it slows you down.

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"Innovative vision! Simplified the design and creative process, transforming our vague ideas into stunning visual options." - Brit & Anna Co-owners, FM Title