When should you refresh your branding?

Written By Ryan Hinkle

Spring is (finally) in the air

Is it time to refresh your brand?

 

Spring is all about renewal—so why not apply that same fresh energy to your brand? Maybe your logo is locked in, but your messaging feels stale. Or you’re tired of workarounds for your print pieces…If your branding no longer reflects your business or isn’t connecting with your audience, it might be time for an update. Here are some indicators your brand needs a refresh.

1. Your Business Has Evolved

If your offerings, audience, or vision have changed but your branding hasn’t, it might be time for an update. Ask yourself:

  • Does my brand still align with where my business is today?

  • Am I attracting the right audience?

  • Is my team successful at keeping our communications on brand?

2. Your Brand Feels Outdated

Design trends evolve, and while timeless branding is ideal, sometimes a refresh is necessary to stay relevant. If your visuals feel stale or disconnected from modern expectations, it may be time for at least a subtle change.

3. Your Brand Lacks Consistency

A strong brand is recognizable across all platforms. If you find yourself using mismatched colors, fonts, or messaging, a strategic refresh and an updated brand style guide can bring everything back into alignment.

4. You Feel Disconnected from Your Own Brand

If you no longer feel excited to showcase your brand, your audience might feel the same way. A brand refresh can reinvigorate both you and your business.

 
Ryan Hinkle
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