Your founder story belongs in the deck. Not just your head.
You know what makes most startup decks forgettable? They sound like copy-paste templates. Market size, product shots, team bios—all perfectly adequate. And completely unmemorable. You’ve got something better: a real story. The reason this exists in the first place.
If you don't tell the story,
no one else will
You’ve pitched this a hundred times. You can talk through the narrative in your sleep. But if your deck doesn’t reflect that story, your audience never hears it. And let’s be honest: most people will only see the slides. No live pitch. No charming you. Just the PDF. So if your founder story isn’t in there—you’re asking your slides to do a job they weren’t trained for.
Your story isn't just sentimental—
it's strategic
In a sea of "We’re building the X of Y," the personal angle is what makes someone pause. When done right, your founder story:
Builds trust and credibility fast
Shows why you understand the problem deeply
Makes your brand sticky and human
What This Looks Like in the Deck
A short origin slide: "Why we started this"
A quote or photo that anchors your voice
A tone that doesn’t read like it was scrubbed for legal review
Design to connect
Your story is an asset. Let’s treat it like one.