Deliverables: Logos, Style Guide, Typography, Palette, Patterns, Packaging

Objective: Develop a unique identity and eco-friendly package design for a new coffee roast named “Cabichoo”. The name has the most adorable backstory that has to do with a sweet nickname for owner’s son.

Description: We collaborated with Fresscafes’ founder Pablah, and her associate, Julia, to create a unique visual identity and packaging for their new coffee line, Cabichoo. This included designing a new logo and establishing brand assets such as a color palette, typography pairings, icons, and patterns. A style guide was also developed to ensure consistent use of these elements across all applications, including custom coffee packaging that lets customers bring Fresscafe home.