Deliverables: Identity Refresh, Patterns, Social Templates, Landing Page Refresh, Social Templates, Landing Page Template, Package Design, Merchandise Design, Creative Direction

Objective: The Cuddle Clones Brand Refresh was just that, a refresh. A face-lift. Subtle but impactful tweaks that will bring a more modern approach to the visual identity while remaining true to the brand.

Description: Cuddle Clones already had a pretty well established brand; however, it was limited, a bit dated, and in need of a facelift. In collaboration with the Dianthus and Cuddle Clones executive, merchandise, marketing and web/tech teams, we made a plan to move forward with subtle but impactful tweaks to bring a more modern approach to the visual identity while remaining true to the brand.

This refresh included updating the color palette, typography, logo, pet illustrations, landing page, graphic and iconic elements for print, web and social collateral, and also product design! The identity refresh work was done within about 6 weeks, and we used those core elements to continue adding to pattern, icon and template libraries over the next few months.