Deliverables: Logos, Style Guide, Typography, Palette, Social Templates, Stationery

Objective: Design and develop a visual identity for ARIA. The new identity needed to reflect the building's rich history, rooted in its 1920s art deco style. The visual system had to be versatile, working seamlessly across both print and digital platforms, while also adaptable for future logos as the business expands.

Description: ARIA is a high-end interior design business offering elegant wallpapers, unique decor, and design services to homeowners and designers alike. We collaborated closely with founder Alissa to realize her vision of ARIA as a one-stop shop, seamlessly connected to all trades within interior design. ARIA provides clients with a world-class experience—like stepping into a different time—where they can relax in a visually captivating space. It also serves as a creative haven for designers to meet with clients and bring their ideas to life.