Spaces for Change

Deliverables: Logos, Style Guide, Typography, Palette, Patterns, Stationery

Objective: We were tasked with designing an approachable, uplifting visual identity that captured the spirit of collaboration, positive change, and shared purpose. The logo, color palette, typography, and style guide will reflect the nonprofit's mission to bring diverse communities together through beautiful and functional shared spaces. The identity should resonate with community organizers, volunteers, and stakeholders, fostering a sense of belonging and empowerment across all branding materials.

Description: The initial sketch for this logo was focused on individual elements coming together in a single mark. The shapes combined to form a quilt-like pattern that aligned with the warm and inviting mission to foster collaboration, positive change and shared purpose. The bold, playful colors are attention grabbing, and work great on both screen and print collateral.

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First Meridian Title Agency

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Aria