Architecture

& Design

Our experience in the architecture and interior design industry includes a range of sophisticated projects, from creating clean logos and comprehensive brand style guides for a New York architecture firm to designing a set of Art Deco inspired logos, stationery, and social content for an eclectic interior designer.

Whether you're launching a new firm or looking to build out your existing identity assets, we're here to help you make a distinctive impression and elevate your brand.

Recent Architecture & Design Projects

CLIENT

Aria, LLC.


DELIVERABLES

LOGOS
STYLE GUIDE
TYPOGRAPHY
PALETTE
SOCIAL TEMPLATES
STATIONERY

Objective: Design and develop a visual identity for ARIA. The new identity needed to reflect the building's rich history, rooted in its 1920s art deco style. The visual system had to be versatile, working seamlessly across both print and digital platforms, while also adaptable for future logos as the business expands.


Description: ARIA is a high-end interior design business offering elegant wallpapers, unique decor, and design services to homeowners and designers alike. We collaborated closely with founder Alissa to realize her vision of ARIA as a one-stop shop, seamlessly connected to all trades within interior design. ARIA provides clients with a world-class experience—like stepping into a different time—where they can relax in a visually captivating space. It also serves as a creative haven for designers to meet with clients and bring their ideas to life.

CLIENT

James Wagman Architect (JWA)


DELIVERABLES

LOGOS
TYPOGRAPHY
PALETTE
STYLE GUIDE/BRAND BOOK
STATIONERY

Objective: Develop a sophisticated and modern visual identity that reflects the firm's innovative approach to architecture and urban design. The logo, color palette, and typography must embody a balance, appealing to both commercial and residential clients. The style guide and brand book will ensure consistency across all touchpoints, enhancing brand recognition and trust among NYC-based developers, clients, and collaborators.

Description: James Wagman Architect, founded in 1999, is an award-winning New York City architecture firm with a reputation for high-performance, sustainable and contextually-sensitive designs. When they reached out about refreshing their identity and developing a brand style book, we were thrilled! Architects have a keen eye for detail and balance, which made working with the JWA team exciting.

We asked Hink to redesign the logo/brand for our two NYC architecture firms and the entire experience was a pleasure. The work included designing a new logo, selecting fonts and color palettes, social media icons, and developing our company’s brand book. Niki was very responsive to our requests and comments, and offered great ideas and solutions. Hink is now the first in our minds when we need graphic design proposals and highly recommend her!
— JWA

CLIENT

Hudson Studio Architects (hsA)


DELIVERABLES

LOGO
STYLE GUIDE
TYPOGRAPHY
PALETTE
STATIONERY

Objective: Create a fresh and inspired visual identity for Hudson Studio Architects (hsA), reflecting their expertise in designing refined yet joyful spaces for private independent schools. The identity should evoke a sense of creativity, elegance, and educational excellence, positioning them as the go-to architectural firm for learning environments. Build out strategic brand guidelines, including color palettes and typography, to ensure consistent application across both print and digital platforms, enhancing brand recognition and appeal to institutional clients.

Description: This project kicked off with a focus on the logo, and the adjectives that came up when discussing the project goals were “elegant, dynamic, clean, sophisticated, recognizable, smart, future-thinking”. We explored a wide variety of initial design concepts (see below), and quickly narrowed it down to the simple mark you see here. The bold mark is visible from far distances, yet doesn’t overpower the photography capturing hsA’s beautiful work.

Early logo concepts

Retail

Arts

Food & Beverage

Service