Deliverables: Logo, Style Guide, Typography, Palette, Stationery, Social Profile Graphics

Objective: Create a fresh and inspired visual identity for Hudson Studio Architects (hsA), reflecting their expertise in designing refined yet joyful spaces for private independent schools. The identity should evoke a sense of creativity, elegance, and educational excellence, positioning them as the go-to architectural firm for learning environments. Build out strategic brand guidelines, including color palettes and typography, to ensure consistent application across both print and digital platforms, enhancing brand recognition and appeal to institutional clients.

Description: This project kicked off with a focus on the logo, and the adjectives that came up when discussing the project goals were “elegant, dynamic, clean, sophisticated, recognizable, smart, future-thinking”. We explored a wide variety of initial design concepts (see below), and quickly narrowed it down to the simple mark you see here. The bold mark is visible from far distances, yet doesn’t overpower the photography capturing hsA’s beautiful work.