Deliverables: Logo, Style Guide, Typography, Palette, Image Sourcing, Patterns, Social Templates, Print Ads

Objective: Develop an identity and assets for SunGuard SPF, a mock brand developed for BrandGuard to showcase their platform.

Description: Under the Creative Direction of BrandGuard, we created a flexible set of logos, an expanded color palette, typography, patterns, and style guidelines. In addition to a simple guide for using the brand elements, we collaborated on designing an output Brand Style Guide pdf generated from user input. We created dozens of social posts (both on-brand and off) to help train BrandGuard’s AI tool. This tool speeds up the creative review process significantly by discarding anything deemed as off-brand early on - catching things like incorrect fonts, old logos, etc.