Deliverables: Logos, Style Guide, Typography, Palette, Photography & Image Sourcing, Patterns, Social Templates, Social Profile Graphics, Print & Digital Ads, Creative Direction, Vehicle Wraps, Storefront Signage, Website Design, Direct Mail Collateral, Brochure & Catalogs, Trade Show Branded Collateral

Objective: Lead the development of a strong, cohesive identity for a premier Boston-based moving and storage company with a reputation for exceptional service and community impact. The visual identity should reflect the company's hardworking, athletic, and thoughtful crew, while appealing to residents in Boston’s finest neighborhoods. The design will communicate trust, reliability, and a commitment to excellence, supporting the company's brand as a top-tier service provider and a community-focused organization.

Description: We’ve worked with RARE from the very beginning – for them and for us. When the owner first approached us for a logo design for his new moving and trucking company, it was clear he had a vision. The way he spoke about the name, the team he’d build, and the communities they’d serve made it an honor to be part of his journey. Over the last 15 years, we’ve led RARE’s creative direction across multiple sub-brands, developing everything from print materials and web design to social assets, custom packaging, storefront signage, and vehicle wraps. Back in 2010, fresh out of school, this was our first project to come to life off the screen. Suddenly, our little logo was on moving trucks, crew apparel, and a warehouse full of branded boxes. Every new project with RARE continues to be a treat!